In the first part of the series, we examined the “Jersey Shore Is Open” campaign to attract tourists to the Jersey Shore region in the summer of 2013, the first summer since Sandy. In this second part, we will examine a specific local campaign for a community in Ocean County.
See the image to the right?
This is image is the logo for the “LBI is Alive” campaign, a non-profit initiated by local college student Sam Sepanak, which seeks to raise money and awareness for the Long Beach Island recovery.
Like the rest of the Jersey Shore, Long Beach Island received significant damage from Hurricane Sandy. There was massive flooding, debris and damage everywhere. Now most of LBI is in the cleanup process, and a majority of the beaches will be open for the summer (including 90% of the summer rentals). And with tourism accounting for so much of LBI’s economy, it will be important to tell the World that LBI is open.
That is exactly what the LBI is Alive campaign hopes to do. Their goal is to have their “LBI is Alive” signs on every business in LBI (like a ‘Sea of Signs’). And they will use the Internet to heavily promote that LBI is ready and welcome for these tourists.
While it is great that Long Beach Island is open, and will be ready for the summer, we must all do our part in telling the World that LBI is open so that vacationers can visit. As the cleanup process continues in LBI, and it hasn’t been an easy cleanup process, we must go above and beyond to make sure that everyone knows that LBI is alive and well.