Jersey Shore Premium Outlets Goes ‘Mission Pink’ with Susan G. Komen to Fight Breast Cancer


Jersey Shore Premium Outlets today announced that it will be participating in a national engagement with Susan G. Komen® to support the fight against breast cancer, engaging employees, retailers and shoppers in ‘Mission Pink®’ events throughout the month of October.

“As an active member in this community, Jersey Shore Premium Outlets provides an ideal backdrop for raising awareness and encouraging support in finding a cure for breast cancer, a disease we know affects many of our employees, retailers and shoppers every year,” said Michele Baboomian, director of marketing and business development for Jersey Shore Premium Outlets.

“We are delighted to be working with the dedicated people at Simon,” said Dr. Judy Salerno, Komen President and CEO. “With one case of breast cancer diagnosed every two minutes in the U.S., programs like Simon’s ‘Mission Pink’ play a key role in bringing our mission to people in communities across the country. The support of Simon and their customers will help us fund research, provide support to women, men and families suffering from breast cancer, and move toward a world with no breast cancer.”

Visitors to Jersey Shore Premium Outlets will notice that the Guest Services booth will be outfitted in pink and staff will be honoring National Breast Cancer Awareness Month by donning pink accessories. Other planned activities include:

•Message of Strength: Provides an opportunity for survivors, supporters and their families to visually articulate what gives them strength during their fight with breast cancer.

•Photo Saturdays – During Saturdays in October, for a $1 donation, survivors, families and/or friends can have their photo taken while holding their message of strength written on foam board – this will be emailed to the participant for sharing via social media.

•Voucher Program: $10 voucher cards will be available at Guest Services offering 25 percent off one item at all participating retailers. One hundred percent of these donations will benefit Susan G. Komen.

•Local Programming: Susan G. Komen representatives will be on-site on Saturday, October 24 from 10am – 4pm to answer questions regarding breast health and provide information about the organization. In addition, Atlantic Medical Imaging will have its Mammography Van on-site on October 24 from 10am – 3pm.

•Surprise and Delight: To further generate awareness of Susan G. Komen’s National Breast Cancer Awareness Month randomly selected shoppers will be surprised with ‘Mission Pink’ treats as they shop.

During October 2015, Simon is proud to support Susan G. Komen through various fundraising initiatives, and along with the help of generous customers, will guarantee a contribution of at least $250,000.

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